Jumia, a leading e-commerce platform in Africa, has integrated Sprinklr's AI-powered Unified Customer Experience Management (Unified-CXM) platform to enhance customer experience across its operations in 11 African countries.

According to Hanan El Matarawy, Group Vice President of Business Products at Jumia, this partnership allows the company to "deliver exceptional service while empowering us to grow together."

The Sprinklr platform provides Jumia with a comprehensive, omnichannel solution to manage customer interactions across various channels, including social media, live chat, email, and WhatsApp.

Jumia's diverse customer base and extensive geographical reach across Africa make Sprinklr's solution a "perfect fit" for the e-commerce platform.

The integration enables Jumia to streamline support for millions of customers, sellers, and employees, while also allowing the company to customize the solution based on the specific needs of its users.